Blue Wren & Co.

Your vision is our mission.


Decision Strategy.

The key strategic advantage is the quality of business decision-making.

We help our clients find the winning path. From navigating strategic alternatives, valuing projects and investments, setting insurance reserves, or managing litigation — we leverage decision analysis to  define issues, frame alternatives, evaluate trade-offs, integrate interests, model risks and uncertainties — ultimately arriving at actionable team-based strategies backed by quantified analysis. 

High-profile clients have included Stanford Health Care, Lucile Packard Children's Hospital, MerseyCare, and Children's National Medical Center.

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Human-Centered Design.

We believe the best ideas are inspired by the people for whom they are designed.

As business designers, we help you solve your most complex challenges, discover innovation opportunities, craft new products and services, and transform your organization.   From inspiration to  implementation—and from the bedside to the boardroom—we help our clients integrate human-centered and data-driven methods to create measurable impact for the organizations and people they serve.

Our clients have included Stanford Medicine, Stanford University, Aon Risk Services, MedPro, the NHS, and the Cleveland Clinic.

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Change Management.

People hope for change; they resist being changed.

70% of organizational initiatives fail to meet their goals. Yours doesn't have to.  We help you navigate the journey — from developing the blueprint to attending to the social and substantive  aspects of change — resulting in implementations that garner buy-in and arrive at the desired destination.

Our clients have included AtlantiCare, University Hospitals, Women’s College, Unum, and Stanford Health Care.


Discovery Design

In 2019, we partnered with colleagues from IDEO, Future Medical Systems, and Stanford Medicine to create Discovery Design, the seminal playbook for applying Design Thinking in healthcare settings. It's a handbook for innovators who want to address the most important challenges facing patients, families, clinicians, and healthcare organizations. 

Leveraging the best ideas from the worlds of design thinking, healthcare improvement, and business strategy,  Discovery Design will empower you and your team to take on complex problems with the creativity, precision, and practical wisdom necessary for creating lasting change in healthcare environments. 


Simon Mawer  |  Director

Simon is an innovation strategy and execution leader with over 12 years’ experience stewarding transformative solutions from inspiration to implementation in Fortune 1000 firms across the healthcare, financial services, and non-profit sectors.

He is a published thought-leader and educator in design thinking and decision analysis, with proven experience integrating empathy-driven leadership with data-driven strategy to facilitate transformation in complex business environments.

Simon is a lawyer by background, holds certificates in risk strategy and design from Stanford University, and will graduate with an MBA from the Rotman School of Business, University of Toronto this year.

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